CREATING QUALITY CONTENT
Establishing the voice of your online store through the content you post is a key factor in converting website visitors into customers. My experience with content management ranges from robust SEO friendly product descriptions, blogging, banner ads, e-mail marketing, social media advertising and more!
MY FIELD OF WORK AND EXPERIENCE WITH CONTENT MANAGEMENT
CREATING A COHESIVE VOICE
Creating interesting and original content on your website is guaranteed to make your visitors stay longer, offering you better chances at generating more sales.
MY EXPERIENCE WITH CONTENT MANAGEMENT:
PRODUCT DESCRIPTIONS
Creating captivating, relevant and unique search engine friendly product descriptions for over 5,000 products between two websites.
PRODUCT IMAGERY
Stylizing and capturing products in their natural light in order to best showcase what it is we are selling.
WEBSITE BANNERS
By utilizing my graphic design skills with photoshop, I would create striking marketing banners for promotions, sales, and new products.
VIDEO CONTENT
In order to diversify our marketing and content creation efforts, I would also stylize, shoot and edit videos to promote engagement, social sharing, and storytelling.
UNBOXING VIDEOS
Creating "unboxing videos" on our YouTube channel was an extremely effective content marketing strategy.
GIVEAWAY VIDEOS
I would incentivize our members with a free box giveaway. All they had to do was share their own unboxing experience and submit a link to their unboxing videos on a giveaway form via our website. I would then pick a winner every month with our own giveaway video on social media (as seen here). This was a simplified approach to creating content while also having customers share their personal experience with Sabbat Box amongst their followers.
BLOGGING
Managing, writing, and curating interesting articles that coincide with the product you are selling not only offers value to your website's visitors, but the unique content will further assist with SEO by driving new traffic to your site. Informative, well researched blog articles may also provide content for your non targeted demographic, and could result in back linking, social sharing and referencing on other locations online. It was my responsibility to publish quality blog articles that would appeal to our demographic most.
PRODUCT BROCHURES
Part of my responsibility with content management included designing and creating product brochures and supplemental informational products to be included within each of our box shipments. This additional information was themed and based around the content inside of the box, and would provide history, lore and inspiration on how to utilize some of the products inside. Also included was detailed information about the small businesses that we worked with to curate the items inside, in order to help cross promote our affiliate vendors.
