GROWING YOUR WEBSITE'S
ONLINE REPUTATION WITH SEO
In order for your website to be found by your targeted demographic, you have to establish a multifaceted search engine optimization strategy, including both onsite and offsite search engine optimization. The realm of SEO and search rankings is ever changing, but with a focused white hat approach to your search marketing efforts, you can achieve the results you are seeking.
MY FIELD OF WORK AND EXPERIENCE WITH SEO
ONSITE SEO
OFFSITE SEO
ONSITE SEO
Onsite SEO as defined by MOZ is: the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
As the primary content creator and back end administrator for both of my businesses, onsite SEO became part of my daily routine. By utilizing each of the search engine's best standards and practices regarding onsite SEO, I would create relatable, desirable and high quality landing pages with the creation of unique keyword rich content.
By creating an SEO driven workflow when it comes to adding content to your website (products, pages, collections and blog articles), you can be assured that your work will payoff exponentially.
MY ONSITE SEO STRENGTHS:
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Creating unique, quality, relevant content.
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Utilizing best practices when it comes to to adding content.
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Ensuring that page and URL's structure is SEO friendly.
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Using keyword rich file names for imagery being added to website.
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Adding in alt text for every product addition.
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Manually updating, adding, or adjusting the meta data for every page on a website.
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Implementing the use of an SEO friendly theme.
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Ensuring that coding is clean and search friendly.
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Utilizing offsite SEO practices to bolster landing pages and traffic to build onsite reputation and authority.
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Creating internal linking with anchored text.
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Monitor analytics and webmaster tools for clicks, load times, bounce rates, and customer website flow to understand strengths and weaknesses.
230,000+ inbound links
E-Artisans 1.6 Million page views - 90% new visitor
OFFSITE SEO
Offsite SEO as defined by MOZ is: the actions taken outside of your own website to impact your rankings within search engine results pages. Off site SEO refers to actions like link building, social media marketing, off page blogging and third party marketing.
Just like with onsite SEO, I would be constantly looking for and implementing new strategies surrounding link building from high PR, high authority websites and blogs within our niche to increase our page rank and search engine results for high volume keywords in order to increase organic traffic. Eclectic Artisans and Sabbat Box both were in the top 3% of shopify stores for traffic, thanks to my focus revolving around organic search traffic.
MY OFFSITE SEO STRENGTHS:
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Keyword research and analysis.
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Link building.
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Back linking research (researching new potential for backlinks and current back linking analysis).
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Competition ranking and back linking analysis.
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SERP (search engine results page) analysis.
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Social media marketing. Facebook, Instagram, Pinterest, YouTube and Reddit.
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Social media marketing research.
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Establishing mutually beneficial arrangements with bloggers, influencers and affiliates to institute the above practices.
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E-mail marketing and list management.
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Utilizing Google Analytics, Webmaster Tools, as well as third party plugins to analyze traffic sources, determine strengths and weaknesses.
Sabbat Box: 302,000 page views - 85% new visitor
Quality SEO requires an in depth, multifaceted approach. Let me assist you with thinking outside of the box when it comes to your SEO strategy and find ways to drive you quality traffic that will convert to sales.